Life hacks when the time is tight

Most entrepreneurs don't do the simple maths.

You would like to earn for the sake of easy maths 1,000,000 in The 4 days of Black Friday.

E-commerce role down to the divider if you in a hurry.

You normally have a service for 1k a VIP service for 10k and a DIY offer for 100.

Your offer is on sale so you sell it for 75% less.

In this case 25, 250 and 2500.

So you need :

400 VIP clients or 4000 clients or 40,000 people who buy your DIY

More likely you will get a combination.

How is your calendar looking?

VIP clients take at least 3 hours of your day. So it will take you 26 weeks to serve everyone. Waiting half year is not a VIP treatment.

So what can you do instead of reducing the prices?

Add a lot of bonuses you would say.

Yes, sure but would people will buy if they get confused by so many bonuses and offers, do they use your service, or do they just ask for your refund as they will get overwhelmed and don't get results?

Solution: Make the journey interactive!

There is a path that a client goes throw when buying coaching consulting services and you are just there to guide them.

Do you need to repeat yourself thousand times? NO

Create a path or stair that clients will walk and add an extra VIP PREMIUM offer that provides your time, .

Use automation. You only have to check in for 15 minutes for the VIP clients to choose the right answer for their next step and what they can do themself. Create group co-workings.

Benefit of the automation and taking yourself out of the equation is not only saving time but giving you the ability to provide your services in multiple languages. Pre-created content can be pre-localized.

Is your service give an actual product? Create a form so, you will just create the products without having to wait until the client thinks about your questions.

So now it is the right time to set a date of doubling your prices. have a service for 2k a VIP service for 20k and a DIY offer for 200 and add an extra VIP Premium where you actually interact with the clients for 4 hours.

This sounds cruel on so many levels you might say.

No, I disagree, actually you will be able to serve more people on a higher quality.

And your process will stand out as individualized but the price will look more like a usual price in people's minds.

50,500,5000 and as much as you are able to receive.

In this way VIP you can take on 200 VIP clients and spending 15 minutes with them allow you to serve all of them within a month.

E-commerce people can also do the same maths

What you like to earn/how much your product equals how many you need to sell.

The trick is to put it in front of people who actually need your product. For that, you have to start getting in front of people in advance.

1,3 billion English speakers in the world.

90 million German speakers in the world.

97 million people speak French of some kind.

595 million people speak Spanish of some variety.

All of these people receive an average 120 e-mail a day. Shocking right?

So by BlackFriday you need to be in the friend whom they know.

That's what Marketing is for but everyone does marketing why would they choose you?

Because you will provide value in multiple channels.

How do you do that?

There are two ways which is easy to use right now.

Bar Hopping and Treasure Hunt.

I think most people are familiar with the term Bar hopping so I use that term even though I do not drink alcohol just wine on special occasions.

When you Bar Hopp you start content in one channel and you do not tell just the last part. And say that is on the other channel. People will go to your other channel. In the second channel you say only the solution without any context and say you share the rest in the first channel. It works well for collecting subscribers, followers call it as you will. So more people see you. Increase your visibility.

Example:

You share an exciting great story about alternative uses of your product in your Facebook but never mention which one. Just say see it in Twitter.

Treasure Hunt is basically a multichannel marketing campaign, where you put hints in each of your channels, and when someone guesses the answer right win.

You probably say it is time-consuming.

Actually, if you use an All-in-One marketing platform it is not as you can see all the messages in the same place.

This letter is already long but If you want me to set it up for you let me know.