6 point in the landing page
The biggest boldest headline that offers value and shows that the product/service will solve a pain point for a specific person/industry/whoever is your avatar/ideal customer After reading it they will know exactly what they will be able to achieve.The challenge is that it should be shorter than 10 words. Example: 5 ways you can be a master painter /The only event for woodworking professionals/ Learn to create beautiful porcelain dishes in 10 days/The one and only cream which takes away varicose veins. etc
Illustrate what will be achieved after buying the product/service. Make it clear and complte. What is included in the price, How long it takes to master the skill with the course What the person gets after downloading the product, What is the event breakdown Answer all the questions you can think of, but make it short, and use styling for easier reading. Example: Includes 5 videos and 10 templates to learn the style of Donatello, Monet, Rembrandt, El Greco, and Da Vinci./ The event has workshops with industry-leading woodworkers, and you can even try the best new tools. / We send you 1 kg Kaolinite and walk you throw how to mix it with other clays to get the right plasticity. The package also includes paint to style your dishes after completion./If you use this natural cream which has horse chestnut and grape seeds your varicose veins will disappear we give you a bonus excises guide.
Your story, why are you an expert, how does your story align with what you sell, and how does it help your client/customers, Of course, it is wise to put a buy button and a short relevant testimonial after each section but in this section, you can explain in more length.You should include why should they stop scrolling, and what is the urgency (Black Friday is only one day, so this price/package will disappear forever) Explain after buying where will this offer take them who is already there and how was there journey.
You can add the most often asked questions to the page, so people will be more sure your product is the one. These are usually: shipping, recording, payment options, time commitment
A summary is great for putting in more keywords and boosting your online visibility naturally. You can also use synonyms.
Affirmation is a psychological trick that makes the buyer think they already solved the problem and then they open their eyes and do not so they buy.You can use words like Imagine... /Time to say goodbye to... I hope this help you preperae a great landing page. If you want me to take a look just PM.