Alex runs a service company with 75 full-time employees and has to onboard 100 extra people every peak season. Maria runs an e-commerce shop that ships across Europe, and about 80% of her business is making the client gifts for Alex's company. With a baby on the way, they need to stop explaining things twice and start showing things once. This evening, they're on a video call with me from their sofa, Maria with a blanket over her legs and Alex with his laptop on a cushion, because sometimes the best meetings happen in pajamas.
"MÃra, my team keeps asking me the same questions about the same processes," Alex said. "I explain it in an email, they don't understand, I schedule a meeting, I explain it again, next week someone else asks."
"How long are these emails?" I asked.
"The last one was eleven paragraphs."
Maria winced. "Nobody reads eleven paragraphs, Alex."
"What if you could record your screen for two minutes, walk through the process, and send a link?" I asked. "No meeting, no paragraphs, and anyone can watch it as many times as they need."
"That would change my life," Alex said.
"Then let's talk about screen recording tools."
"I know #Loom," Maria said. "My supplier sends me Loom videos to show packaging options."
"#Loom is the tool that made screen recording mainstream for business," I said. "Record your screen and your face in one click, get a shareable link instantly, and your viewer can leave comments at specific timestamps. The auto-transcription means people can search the content, and the engagement analytics show who watched and how far they got. For async communication across time zones, quick tutorials, or replacing meetings that should have been a video, #Loom is the name everyone knows."
"The timestamp comments are brilliant," Maria said. "My supplier literally points at the box and says 'this fold goes here' and I pause it and see exactly what she means."
"#Vidyard started in video marketing and grew into business communication," I continued. "Screen recording with viewer analytics, video hosting, and the ability to embed videos in emails where they actually play as a GIF preview. For sales teams sending personalised video messages to prospects, #Vidyard turns cold outreach into something warm and human."
"A video in a sales email?" Alex said. "My team just sends walls of text."
"Exactly the problem."
"#ScreenPal, formerly Screencast-O-Matic, is one of the most accessible screen recorders," I said. "Easy to use, affordable, and the editing tools let you trim, annotate, and add effects without needing separate video software. The screenshot tool with markup is handy for quick annotations. For teachers, trainers, and teams creating how-to content, #ScreenPal makes it approachable."
"#OBS is the free, open-source recording and streaming powerhouse," I continued. "Professional streamers use it, but so do businesses that need high-quality screen recordings with advanced audio and video settings. Multiple sources, scenes, filters, and full control over every aspect of the recording. For teams that need broadcast-quality recordings without paying for software, #OBS is unmatched in flexibility."
"That's the one the gaming streamers use, right?" Alex asked.
"Same tool. Turns out recording a screen is recording a screen, whether it's a game or a quarterly report."
"#Camtasia is the professional screen recording and video editing suite," I said. "Record your screen, then edit with transitions, animations, callouts, quizzes, and effects. The library of assets, including music, motion graphics, and templates, means your videos look polished without a video production team. For companies creating training libraries, product demos, or courses, #Camtasia is the complete studio."
"#Zight, formerly CloudApp, focuses on speed," I continued. "Screenshot, GIF, or screen recording, all from a keyboard shortcut, instantly uploaded and copied to your clipboard. Paste the link in a chat or email and the recipient sees it immediately. For teams that need to quickly share something visual mid-conversation, #Zight removes every bit of friction."
"Keyboard shortcut to instant GIF," Maria said. "That's faster than typing 'see attached.'"
"#Tella is built for creating beautiful, polished presentations on camera," I said. "Record yourself presenting alongside slides, your screen, or both, with layouts that look professionally produced. The editing is simple, and the output looks like you hired a video team. For founders recording product updates, course creators filming lessons, or anyone who presents on camera regularly, #Tella makes you look good."
"#Berrycast is the quick video message tool," I continued. "Record, annotate in real-time with drawing tools, and share a link. The focus is on speed and simplicity for day-to-day communication. For teams that want to replace long emails with quick visual explanations, #Berrycast keeps it fast."
"#Sendspark personalises video outreach at scale," I said. "Record once, then dynamically personalise the video for each recipient with their name, company, or custom details. For sales and customer success teams that want the warmth of video without recording individually for every person, #Sendspark is clever."
"#Snagit is the screenshot specialist from TechSmith," I continued. "Scrolling captures, panoramic screenshots, text extraction from images, and quick annotations. For documentation, bug reports, or any time you need to capture exactly what's on screen with clear markup, #Snagit has been the standard for years."
"#Recordit makes tiny GIF recordings," I said. "Select an area of your screen, hit record, get a GIF link. That's it. For showing a quick interaction, a bug, or a 'look at this' moment, #Recordit is the smallest, fastest tool in this category."
"#Screenity is a free Chrome extension," I continued. "Screen recording with annotation, camera overlay, and basic editing, all from your browser. No installation, no account, no cost. For anyone who needs a quick recording and doesn't want to install anything, #Screenity lives in one browser tab."
"#DriftVideo, now part of Salesloft, embeds personalised video into the sales process," I said. "Record a message, embed it in email, and track when the prospect watches. The conversion data connects to your sales pipeline. For B2B sales teams where personal connection closes deals, #DriftVideo makes every outreach feel one-to-one."
"#VimeoRecord creates professional screen and webcam recordings with Vimeo's hosting," I continued. "The videos live on Vimeo's platform with all the speed, privacy, and embedding options that come with it. For teams that want polished video hosting alongside their screen recordings, #VimeoRecord keeps everything professional."
"And #KomodoDecks is unique," I finished. "It combines screen recordings into interactive presentations, a deck of video cards that the viewer can navigate. For sales enablement, onboarding, or product tours where you want the viewer to choose their own path, #KomodoDecks turns recordings into an experience."
- We Need to Stop Writing Novels and Start Showing Things"
Alex set his laptop aside. "Every process my team asks about, I want to record it once, put it somewhere findable, and never explain it again. Especially before 100 new people arrive for peak season."
Maria added: "And I want to send my suppliers quick videos instead of writing emails with twelve bullet points and three attachments. Two minutes of showing beats twenty minutes of describing."
"Use **#ClickUpClips**," I said.
What made it click: #ClickUpClips lets you record your screen directly inside #ClickUp and attach the recording to a task, a document, or a comment. When Alex records how to process a client request, that Clip lives on the SOP task. When his seasonal hires start, the training video is right where the work instructions are. No separate video platform, no broken links, no "where did that tutorial go."
Maria records a two-minute Clip showing her packaging process and attaches it to the supplier task. The supplier watches it, understands immediately, and doesn't need a follow-up call. The transcription means the content is searchable, so if someone searches "packaging" in #ClickUp, the Clip shows up.
Alex built an entire onboarding video library as Clips attached to training tasks. New hire opens the task, watches the Clip, marks it complete. Multiplied across 100 seasonal hires, that replaces hundreds of hours of repeated explanations.
Between recording processes once instead of explaining them endlessly, replacing long emails with quick videos, and having every tutorial attached to the work it describes, they estimated saving about 6 hours a week.
Six hours. That's a quiet evening on the sofa, exactly like this one, blanket and cushions and nowhere to be. That's watching a film they've been meaning to watch for months, Maria falling asleep twenty minutes in because growing a human is exhausting, Alex turning the volume down and letting her sleep while the credits roll. That's the kind of evening you only have when work isn't leaking into every corner of your life.
The cost? #ClickUpClips is included. About the same as pressing the record button, which is free.
Alex looked at Maria, already half asleep on the sofa. "I'm recording an SOP tomorrow for how to make the perfect cup of tea."
Maria murmured without opening her eyes. "Nobody needs that, Alex."
"My seasonal hires do. The tea in our office is terrible."