Alex runs a service company with 75 full-time employees and has to onboard 100 extra people every peak season. Maria runs an e-commerce shop that ships across Europe, and about 80% of her business is making the client gifts for Alex's company. With a baby on the way, vague goals aren't going to cut it anymore. They need specific targets with real deadlines so the businesses run toward something concrete while they focus on becoming parents. This evening, they're in the living room, Maria on the sofa with a cup of ginger tea, Alex on the floor surrounded by sticky notes he pulled off his office wall.
"Míra, look at this," Maria said, pointing at the sticky notes. "These are Alex's company goals."
I looked. "Grow revenue." "Improve client satisfaction." "Be more efficient."
"Alex, these aren't goals. These are wishes."
"They are aspirational," Alex said, defending his sticky notes.
"They're vague," Maria said. "A goal has a number and a date. 'Increase revenue by 15% by Q4.' 'Reduce client churn to under 5% by March.' That's a goal."
"She's right," I said. "And the right tool makes the difference between a sticky note on a wall and a target your entire team is tracking toward. Let's talk about what's out there."
"I've been looking at #Lattice," Alex said. "My HR manager recommended it."
"#Lattice is a full people management platform," I said. "OKRs and goal tracking, yes, but also performance reviews, engagement surveys, compensation management, and career development paths. Goals cascade from company to department to individual, so everyone can see how their work connects to the big picture. For a growing company that wants to align their team and build a real performance culture, #Lattice is comprehensive."
"Cascading goals," Alex said. "So if my company goal is 15% revenue growth, my sales team's goal is automatically linked to that?"
"Exactly. And when they hit their target, the company goal updates automatically."
"That's clever."
"#15Five focuses on the human side of performance," I continued. "Weekly check-ins, one-on-one meeting agendas, high-fives for recognition, and OKR tracking that's lightweight enough that people actually do it. The engagement surveys help you spot problems before they become resignations. For managers who want to stay connected to their team without micromanaging, #15Five strikes a nice balance."
Maria looked up from her tea. "#Weekdone? It sounds very... literal."
"It is," I laughed. "#Weekdone is built around the OKR methodology. Set your objectives and key results, track weekly progress, and get a structured status report every week. The visual dashboards show who's on track and who's falling behind. For teams adopting OKRs for the first time and wanting a simple, focused tool, #Weekdone keeps it disciplined without overwhelming anyone."
"#Quantive, formerly Gtmhub, is the enterprise OKR platform," I said. "AI-powered insights, strategic alignment across the entire organization, and integrations that pull real data from your business tools to update goal progress automatically. If your sales goal is based on revenue, it can pull the actual revenue numbers from your CRM. For large companies that want their goals driven by real data instead of manual updates, #Quantive is powerful."
"Automatic progress from real data," Alex said. "No more asking people to update a spreadsheet every Friday."
"#Perdoo combines OKRs with KPIs in one platform," I continued. "The roadmap view connects goals to the initiatives that drive them, so you can see not just what you're aiming for but what you're doing to get there. For leadership teams that want a clear strategy map from vision to execution, #Perdoo makes the connection visible."
"#Ally.io was acquired by Microsoft and is now part of Microsoft Viva Goals," I said. "If Alex's company uses Microsoft 365, this embeds goal tracking right into #MicrosoftTeams. OKRs, check-ins, and progress updates without leaving the tools your team already uses. For Microsoft-heavy companies, the integration is seamless."
Alex raised an eyebrow. "Goal tracking inside Teams?"
"Right in the sidebar."
"#Profit.co has one of the most structured OKR implementations," I continued. "Step-by-step OKR wizards, alignment views, task integration, and a performance management module. The built-in OKR coaching and best practices library helps teams that are new to the methodology. For companies that want guidance on how to set good goals, not just a tool to put them in, #Profit.co educates while you work."
"#Betterworks is the enterprise performance platform," I said. "Continuous performance management, goal setting, feedback, calibration, and analytics. The AI-powered insights spot trends in performance data, and the conversation templates make difficult reviews easier. For HR teams managing performance at scale, #Betterworks brings structure to the messiest part of management."
Maria set down her tea. "#Leapsome? I saw it on a 'best HR tools' list."
"#Leapsome combines goals, reviews, engagement, learning, and compensation in one platform," I said. "The goal trees show alignment from company to team to individual, and the continuous feedback system means performance conversations happen throughout the year, not just in December. For companies building a modern people-first culture, #Leapsome connects everything."
"#CultureAmp focuses on employee engagement and turning survey data into action," I continued. "Goals are part of a bigger picture that includes engagement surveys, performance reviews, and retention analytics. The science-backed surveys and benchmarks help you understand how your team feels and what drives performance. For companies that believe happy teams set better goals, #CultureAmp starts with the people."
"#Workboard is a strategy execution platform," I said. "OKRs with real-time dashboards, automated progress updates, and business reviews built right in. The Strategy Briefing Room gives leadership a live view of how the company is executing against its priorities. For executive teams that want to run the business by objectives, #Workboard provides the cockpit."
"#Mooncamp is a European OKR platform," I continued. "Clean interface, flexible goal frameworks supporting OKRs, SMART goals, or your own structure. Check-ins, alignment views, and integrations with the tools European teams typically use. For European companies that want a GDPR-friendly goal platform with great support in their time zone, #Mooncamp is a solid choice."
"#Tability solves a very specific problem," I said. "You set goals in #Tability and it sends you regular reminders to update progress, with confidence scores instead of just percentages. Are you confident you'll hit this goal? Green, yellow, red. The weekly updates create a rhythm of accountability. For teams that set OKRs and then forget about them by week three, #Tability is the nudge that keeps goals alive."
"#Peoplebox connects OKRs to business reviews," I continued. "Automatic data integration from your tools, real-time dashboards, and a meeting management feature that makes quarterly reviews productive instead of painful. For companies that want goals to drive their business rhythm, #Peoplebox connects the dots."
"And #Hirebook combines goals with check-ins, one-on-ones, and KPI dashboards," I finished. "The focus is on manager-employee alignment, making sure everyone knows what they're working toward and how their work connects to team objectives. For small to medium companies that want simple, structured goal management without enterprise complexity, #Hirebook keeps it human."
-"Míra, Help Us Set Goals That Actually Mean Something"
Alex gathered his sticky notes into a pile. "I'm throwing these away."
Maria smiled. "Good."
"Here's what matters," Alex said. "I need my 75 people aligned around real targets. When peak season hits and I add 100 more, they need to know exactly what success looks like without me explaining it individually."
Maria added: "And I need goals for my shop that track automatically. Revenue targets, order volume, supplier performance. I don't want to update a tracker every week."
I told them: "Set your goals in **#ClickUpGoals**."
What made it work: #ClickUpGoals connects targets directly to the tasks and projects that drive them. When Maria sets a goal of "Ship 500 gift sets by December," every completed order task in her List counts toward that number automatically. No manual updates, no spreadsheet, no Friday reminder.
For Alex, company goals cascade into department goals. His sales team's revenue target rolls up into the company target. His operations team's efficiency goals connect to actual project completion rates. When he opens the Goals Dashboard, he sees a real-time scoreboard for the entire company, green where they're ahead, yellow where they need attention, and red where they're behind.
The weekly check-ins happen naturally because the goals update themselves. Instead of asking "are we on track," Alex can see the answer and spend his meeting time on solutions.
Between eliminating manual goal tracking, automatic progress from completed tasks, and having a clear dashboard instead of scattered sticky notes, they estimated saving about 3 hours a week and, more importantly, actually hitting their targets for the first time.
Three hours. That's not much, right? But three hours on a Sunday morning is homemade pancakes with fresh berries, the kind where you make them from scratch because you have the time, flipping them badly on purpose to make Maria laugh, eating them standing in the kitchen because why not. That's walking to the baby shop because it's only twenty minutes and the weather is perfect, buying a tiny pair of shoes that the baby won't need for months but they couldn't resist.
The cost? #ClickUpGoals is included. Like the sticky notes, but actually useful.
Alex dropped the pile of sticky notes in the recycling bin. "Goodbye, aspirational nonsense."
Maria raised her ginger tea. "Hello, actual targets."